After working with Waterhouse Brands (Waterhouse) to launch Global Blood Therapeutics’ (GBT) first intranet site, GBeaT, the company was seeking an employee communications partner to keep the site dynamic and maintain a robust editorial cadence to extend their culture beyond the walls of its headquarters as it scaled its first field force.
How We Helped
Waterhouse developed an editorial strategy that illuminated the individuals and teams working to bring GBT’s first medicine to market. Waterhouse deployed this strategy through a mix of long form, Q&A, infographic, and video content designed to educate, inspire, and engage employees. Waterhouse actively manages content strategy and production from brainstorm to final post, conducting interviews, designing graphics, and sharing leadership perspectives and employee stories from functions across the organization. This iterative process involves Waterhouse regularly monitoring platform metrics and user comments to optimize content development and employee engagement. Volume of content generated, as well as engagement and satisfaction with the site have been high.