Turning corporate inflection points into invigorated brand momentum.
Our challenge and opportunity
Over the past six years, Waterhouse worked with Exelixis to create and execute a series of successive campaigns and integrated marketing touchpoints that help the company meet the evolving needs of its business and key stakeholders.
Recruitment and HR communications strategy
Internal communications and programmatic marketing
DEI philosophy and communications
Visual identity and brand system
Advertising and collateral
Corporate website
Corporate intranet
25th anniversary strategy and support
Presentation support
Brand Imagery library
A new brand and visual identity system centered on “Super-X,” the hero of the Exelixis story.
A refreshed brand imagery library conveyed the employee experience and scientific narrative across channels.
A national campaign emphasized Exelixis as an oncology innovator. Paid media targeted corporate stakeholders at key conferences.
We partnered with Exelixis’ HR team to raise awareness of diversity, equity and inclusion activities at Exelixis, including building community through employee resource groups.
The new branding and campaign culminated with a refreshed website that used a dynamic and flexible content strategy to drive engagement.
