Opportunity
Post Series A financing, Kyverna wanted to further define and elevate its corporate and employer brand as a foundation to support anticipated growth. Kyverna engaged Waterhouse Brands to help develop the company’s positioning and narrative, articulate its corporate culture, and revamp its brand image to attract talent and educate its target audiences.
How We Helped
Starting with a discovery phase to gain a 360 view of the client and its business objectives, Waterhouse crafted a corporate brand platform containing a compelling vision, mission, core values, employee credo, and tagline. Working with the executive team, we developed an extensible naming architecture for the company’s cell therapy technology platform. To bring the new brand to life, Waterhouse contemporized Kyverna’s visual identity into an integrated system with logo, color palette, photographic imagery and iconography style. Waterhouse then overhauled the client’s digital presence with a new website showcasing the updated positioning and proprietary visual elements including custom illustrations depicting Kyverna’s scientific approach. We further extended the company’s brand to their social channels and developed a comprehensive corporate communications strategy to help build visibility and awareness of Kyverna within the biotech industry.
IMPACT
Since launching Kyverna’s brand and messaging, BioSpace identified Kyverna as one of the Top 25 Life Sciences Startups to Watch in 2021.
“A big thank you for introducing the brand to Kyverna. Already gathering very positive feedback! Waterhouse Brands did a fantastic job and we will work to make you proud of us!”
Dominic C. Borie, M.D., Ph.D., CEO of Kyverna
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