Samantha Gorman

Account Associate

BIOGRAPHY

At Waterhouse

As an Account Associate, I provide key support across projects for our clients of all stages and sizes, partnering closely with Waterhouse account leads. Leveraging my background in social media content creation with an emphasis on quantitative metrics of success, I bring a unique point of view to digital analytics and media campaigns. This point of view coupled with my project management skills ensures that our clients’ message resonates with all key audiences.

I’m inspired by

I believe in creating a collaborative environment that not only celebrates, but strategically elevates, the unique strengths and perspectives of all team members involved. Better collaboration leads to better results.

My background

Having worked in both digital and social media marketing, I understand how to project manage for success and execute a campaign for maximum impact. During my prior agency experience, I managed digital strategy and content development across clients from a number of industries. From website builds to eCommerce campaigns, I have developed valuable analytical skills that allow me to provide actionable insights from performance metrics.

Beyond work

Outside of work you can find me spending time with my family, on the greater Madison area lakes, or reading a good novel. I’m a huge Harry Potter fan!

Current and previous clients

Global Blood Therapeutics, Gyroscope, Remington, Russell Hobbs, Black & Decker, Fantasia, R. Riveter, America’s Beauty Show, Wella

Areas of expertise
  • Social media
  • Quantitative research
  • Collateral/marketing materials
  • Media strategy
  • Intranet strategy
  • Website & mobile design

 

WE ARE CATALYSTS.

At Waterhouse

As an Account Associate, I provide key support across projects for our clients of all stages and sizes, partnering closely with Waterhouse account leads. Leveraging my background in social media content creation with an emphasis on quantitative metrics of success, I bring a unique point of view to digital analytics and media campaigns. This point of view coupled with my project management skills ensures that our clients’ message resonates with all key audiences.

I’m inspired by

I believe in creating a collaborative environment that not only celebrates, but strategically elevates, the unique strengths and perspectives of all team members involved. Better collaboration leads to better results.

My background

Having worked in both digital and social media marketing, I understand how to project manage for success and execute a campaign for maximum impact. During my prior agency experience, I managed digital strategy and content development across clients from a number of industries. From website builds to eCommerce campaigns, I have developed valuable analytical skills that allow me to provide actionable insights from performance metrics.

Beyond work

Outside of work you can find me spending time with my family, on the greater Madison area lakes, or reading a good novel. I’m a huge Harry Potter fan!

Current and previous clients

Global Blood Therapeutics, Gyroscope, Remington, Russell Hobbs, Black & Decker, Fantasia, R. Riveter, America’s Beauty Show, Wella

Areas of expertise
  • Social media
  • Quantitative research
  • Collateral/marketing materials
  • Media strategy
  • Intranet strategy
  • Website & mobile design