BIOGRAPHY
At Waterhouse
As a freelance graphic designer for Waterhouse, I get to merge my love for graphic design with my goal of building iconic brands within the healthcare space. Starting with the initial exploratory process, I bring clients’ design visions to life through the creative development of all things branding. My design work ranges from smaller scale projects like T-shirts and infographics, to more integrated projects like marketing campaign collateral and corporate identity. My design work helps to build the foundation of our clients’ brand identity and guidelines, ensuring the brand can evolve as the company grows.
I’m inspired by
I thrive on new creative challenges, seeking perfection in the imperfect and creating simplicity out of complex ideas. I’m always thinking “what if” and encouraging clients to think outside of their comfort zones.
My background
I saw how Coca-Cola’s bright red logo impacted consumers worldwide and I knew I wanted to be part of something that powerful. An internship at Landor Tokyo started over 20 years in branding, where I found myself at Landor New York and Interbrand. My work spans brand identity, brand guidelines, and visual communications for a diverse list of global companies. My biggest accomplishment was when my logo was selected for Super Bowl XL in 2006.
Beyond work
When not in front of my computer designing, you can find me driving around in my pickup truck with my camera, stopping to photograph anything that catches my eye.
Current and previous clients
Exelixis, MyoKardia, Abbott, Adverum, Astellas, Global Blood Therapeutics, Coca-Cola, Nestle, NTT, Panasonic, Pilot Pen, NFL, Schick, Tenaris, Xerox
Areas of expertise
- Logos
- Marketing & print material development
- Environmental design
- Presentation design
- Illustrations & icons
- Collateral/marketing materials
