BIOGRAPHY
In high school I fell in love with the power of graphic design. I saw how Coca-Cola’s bright red logo impacted consumers worldwide and wanted to be part of something that powerful. My goal was to work as a designer on the Coca-Cola brand, so I focused on building an impressive portfolio through my time at university and then design school. During my senior year at ArtCenter, Pasadena, I accomplished my goal as an intern at Landor Tokyo where my first project was designing the face for Coca-Cola vending machines. After graduating, I returned to Landor Tokyo to start my 20-year plus branding journey.
My career has been comprised of creating brand identity, brand guidelines, visual communications, and packaging for a diverse list of global companies including Abbott, Astellas, Coca-Cola, Nestle, NTT, Panasonic, Pilot Pen, NFL, Schick, Tenaris, and Xerox while at international design consultancies Landor and Interbrand. I’ve worked on incredible projects for companies of all sizes, but my biggest personal accomplishment was when my logo was chosen for Super Bowl XL in 2006.
Designing for Waterhouse Brands is an exciting new space for me. I get to deploy all of my previous experience across multiple industries into one focus — healthcare, a space that is centered around helping people. I especially enjoy working with earlier stage companies, building the foundation of their brand identity and guidelines as it’s both a creative and strategic process, ensuring the brand can evolve as the company does.
I thrive on new creative challenges, seeking perfection in the imperfect and creating simplicity out of complex ideas. I’m always thinking “what if” and challenging clients out of their comfort zones.
When not in front of my computer designing, you can find me driving around in my pickup truck with my camera, stopping to take photographs of pretty much anything that catches my eye.
WE ARE CATALYSTS.
In high school I fell in love with the power of graphic design. I saw how Coca-Cola’s bright red logo impacted consumers worldwide and wanted to be part of something that powerful. My goal was to work as a designer on the Coca-Cola brand, so I focused on building an impressive portfolio through my time at university and then design school. During my senior year at ArtCenter, Pasadena, I accomplished my goal as an intern at Landor Tokyo where my first project was designing the face for Coca-Cola vending machines. After graduating, I returned to Landor Tokyo to start my 20-year plus branding journey.
My career has been comprised of creating brand identity, brand guidelines, visual communications, and packaging for a diverse list of global companies including Abbott, Astellas, Coca-Cola, Nestle, NTT, Panasonic, Pilot Pen, NFL, Schick, Tenaris, and Xerox while at international design consultancies Landor and Interbrand. I’ve worked on incredible projects for companies of all sizes, but my biggest personal accomplishment was when my logo was chosen for Super Bowl XL in 2006.
Designing for Waterhouse Brands is an exciting new space for me. I get to deploy all of my previous experience across multiple industries into one focus — healthcare, a space that is centered around helping people. I especially enjoy working with earlier stage companies, building the foundation of their brand identity and guidelines as it’s both a creative and strategic process, ensuring the brand can evolve as the company does.
I thrive on new creative challenges, seeking perfection in the imperfect and creating simplicity out of complex ideas. I’m always thinking “what if” and challenging clients out of their comfort zones.
When not in front of my computer designing, you can find me driving around in my pickup truck with my camera, stopping to take photographs of pretty much anything that catches my eye.
