I have always worked for organizations with missions that inspire me. Whether raising funds for non-profits or consulting to healthcare companies, I’ve dedicated my career to helping purposeful organizations better articulate and express their brand narrative.
Over the past 15 years I’ve honed my ability to flex between strategy and execution. I like to think AND do. Eight years in the non-profit world taught me self-reliance and resourcefulness and working full-time while getting my MBA taught me the power of efficiency and the discipline of synthesizing insights to make informed decisions. I have a tremendous capacity for work and an eye for great design. I pride myself on always delivering on deadline with attention to detail and a work product that makes me proud.
As a healthcare communicator, I’ve worked with biotech and medical device brands big and small on their brand and business strategies including BioMarin, Cardinal Health, Exelixis, GBT, Halt Medical, IntersectENT, Intuitive Surgical, Nuelle and Proteus Digital Health.
Today, as Chief Experience Strategist for Waterhouse Brands, I am focused on helping companies answer one question – “what’s next?” – after the initial strategy work is complete. This involves harnessing all that’s in my wheelhouse – strategic planning, brand experience, traditional and digital marketing to internally and externally launch and accelerate the brand.
Outside of Waterhouse Brands, I am a lifelong musical theater junkie and former performer, who enjoys music, cooking, staying fit, spending time with my husband and two young children, and exploring the best the Bay Area has to offer.