Mark Guthridge

Consulting Creative Director

BIOGRAPHY

At Waterhouse

As Consulting Creative Director, my engagements span all parts of a brand’s experience and form the link between business strategy and design execution. Within my work at Waterhouse, I specialize in identity design, UI/UX, and website creation as well as marketing materials and collateral development. In addition, I set our clients up for success by developing brand guidelines and governance principles that allow our clients, and their partners, to succeed with their creative resources.

I’m inspired by

I strive to create a stronger emotional relationship between organizations and their audiences. Blending both strategic and design thinking, I believe that great design centers around a core idea that flows seamlessly through all executions.

My background

My career has led me from coast to coast with over a decade of experience at some of the world’s premier brand identity firms. Working across a variety of industries including manufacturing, technology, and entertainment, I bring a diverse set of experiences into biotech and healthcare brands. My goal is to update design in the biotech space to a more contemporary look and feel while still keeping each brand’s essence.

Beyond work

When not leading design and brand engagements, you can find me exploring and capturing ghost towns in the Sierras or cities in Europe.

Current and previous clients

Exelixis, Global Blood Therapeutics, Kyverna, MyoKardia, BioMarin, Cerus, Adamas, Dignity Health, Covidien, AT&T, Disney

Areas of expertise
  • Logos and visual identity systems
  • Brand standards & identity guidelines
  • Brand architecture
  • Creative campaigns
  • Photography & creative art direction
  • Marketing & print material development

 

WE ARE CATALYSTS.

At Waterhouse

As Consulting Creative Director, my engagements span all parts of a brand’s experience and form the link between business strategy and design execution. Within my work at Waterhouse, I specialize in identity design, UI/UX, and website creation as well as marketing materials and collateral development. In addition, I set our clients up for success by developing brand guidelines and governance principles that allow our clients, and their partners, to succeed with their creative resources.

I’m inspired by

I strive to create a stronger emotional relationship between organizations and their audiences. Blending both strategic and design thinking, I believe that great design centers around a core idea that flows seamlessly through all executions.

My background

My career has led me from coast to coast with over a decade of experience at some of the world’s premier brand identity firms. Working across a variety of industries including manufacturing, technology, and entertainment, I bring a diverse set of experiences into biotech and healthcare brands. My goal is to update design in the biotech space to a more contemporary look and feel while still keeping each brand’s essence.

Beyond work

When not leading design and brand engagements, you can find me exploring and capturing ghost towns in the Sierras or cities in Europe.

Current and previous clients

Exelixis, Global Blood Therapeutics, Kyverna, MyoKardia, BioMarin, Cerus, Adamas, Dignity Health, Covidien, AT&T, Disney

Areas of expertise
  • Logos and visual identity systems
  • Brand standards & identity guidelines
  • Brand architecture
  • Creative campaigns
  • Photography & creative art direction
  • Marketing & print material development