BIOGRAPHY
At Waterhouse
All roads and experiences have led me to form Waterhouse Brands to help healthcare executives power their brands as a force for good. Whether communicating scientific breakthroughs and medical innovations from the trenches in-house or on the consulting side defining and building corporate brands and culture, my work has always been grounded in the belief that reputation is created by what an organization does and how it shows up in the world, not by what it preaches.
I’m inspired by
My passion is helping businesses that want to lead, find their “why”, and put it into action to galvanize stakeholders and catalyze their company’s impact. This effort begins with a mission-driven CEO who embraces the purpose-people-performance connection, and who sees the value in championing causes that build market share, enhance company reputation, and ultimately contribute something new and different to society.
My background
My multi-faceted perspective and approach is shaped by over 25 years of conducting the full gamut of strategic communications, brand marketing, and investor relations activities on behalf of some of the world’s leading companies within the health or biotechnology space including executive positions at Tercica and McKesson. I began my career as an associate producer at an ABC news affiliate honing my storytelling skills. Over the past decade, I have focused on orchestrating corporate brand and product launch initiatives to drive growth and value creation.
Beyond work
When I’m not building brands, you can find me in Marin county with my husband raising three kids, hiking the trails of Mt. Tam, or practicing yoga.
Current and previous clients
Exelixis, MyoKardia, Global Blood Therapeutics, Cerus, BioMarin, Kyverna, Octant, Adverum, Adamas, Tercica, Chiron (now Novartis), Gilead, McKesson, Nuelle, Tethys Biosciences, RocketFuel, Meteor, Omada Health
Areas of expertise
- Brand strategy/positioning
- Campaign and taglines
- Corporate positioning and messaging
- Corporate communications strategy
- Employer brand/employee value proposition
- Thought leadership
