BIOGRAPHY
At Waterhouse
As a Group Director at Waterhouse, I am a leader, storyteller, and strategic partner focused on building strong reputations for leading healthcare organizations through research-based strategic marketing. I work with our clients to develop comprehensive communications plans that support business objectives. To drive results, I lead creative teams that develop persuasive stories and content to inspire internal and external audiences to take action.
I’m inspired by
I’m passionate about mission-driven work and am dedicated to ensuring all patients have access to the best care and treatments possible. I’m inspired by the people behind a company’s mission and love telling their stories to inspire others and bring brands to life.
My background
For more than 15 years I’ve worked with organizations to build impactful brands across healthcare systems, nonprofits, academic institutions, and agencies. While at the Parker Institute for Cancer Immunotherapy, I led a complete brand transformation, built the internal communications function working in partnership with HR, and oversaw strategic communications for its network of 250+ researchers. Early in my career, I spent almost a decade at an integrated communications agency, leading work for some of the agency’s most high-profile clients including a nationally recognized, award-winning communications campaign for the state’s largest health insurer where I managed the advertising, social media, public relations, and media relations efforts.
Beyond work
As a North Carolina native, I love exploring all the Bay Area has to offer, from hikes and beaches to restaurants and music venues. I also enjoy cooking, practicing yoga, reading, and planning my next trip.
Current and previous clients
Exelixis, Eiger Biopharmaceuticals, Twist Bioscience, Blue Cross and Blue Shield of North Carolina, UVA Health, CaroMont Health, Talecris Biotherapeutics (now Grifols), Nurse-Family Partnership
Areas of expertise
- Brand strategy/positioning
- Corporate communications strategy
- Corporate reputation management
- Retention communications strategy
- Key message development
- Storytelling and content creation
