Amy Aines

Chief Culture Strategist

BIOGRAPHY

In 1998 while overseeing communications for a cellular industry giant, I had my first glimpse of the power of culture to drive business success.  Since then I’ve made leadership communication, culture building and employer branding my focus.  I love finding words that inspire action.

As a consultant, I’ve had the good fortune to work with committed leaders at companies like Genentech, Gilead, Tercica, Aduro and BioMarin to help build, amplify and replicate high-performing cultures. My approach is fueled by a keen ability to listen, a fascination with science and nearly 35 years of multi-faceted strategic communications and organizational development experience.

When purpose, brand and culture are aligned, I find employees are motivated to do their best work and work together better. It is where true engagement is born. I am fulfilled by using the power of words to help leaders become more disciplined and conscious of their ability to make the world – starting with their own workplace – a better place.

When I’m not playing culture architect, you can find me out hiking, singing with the Stay At Tone Moms, traveling the world, visiting family or working with my husband on our book to help scientists improve their ability to communicate with decision makers due for publication by University of California Press in late 2018.

WE ARE CATALYSTS.

In 1998 while overseeing communications for a cellular industry giant, I had my first glimpse of the power of culture to drive business success.  Since then I’ve made leadership communication, culture building and employer branding my focus.  I love finding words that inspire action.

As a consultant, I’ve had the good fortune to work with committed leaders at companies like Genentech, Gilead, Tercica, Aduro and BioMarin to help build, amplify and replicate high-performing cultures. My approach is fueled by a keen ability to listen, a fascination with science and nearly 35 years of multi-faceted strategic communications and organizational development experience.

When purpose, brand and culture are aligned, I find employees are motivated to do their best work and work together better. It is where true engagement is born. I am fulfilled by using the power of words to help leaders become more disciplined and conscious of their ability to make the world – starting with their own workplace – a better place.

When I’m not playing culture architect, you can find me out hiking, singing with the Stay At Tone Moms, traveling the world, visiting family or working with my husband on our book to help scientists improve their ability to communicate with decision makers due for publication by University of California Press in late 2018.