The best businesses know they need to build a corporate brand that supports their big-picture vision and long-term business strategy, but many don’t realize that a strong partnership between Human Resources (HR) and Corporate Communications (Corp. Comms.) plays an essential part in the process.
Big ideas can be tough to communicate—especially for scientists, who often need to communicate complex concepts to a whole host of lay audiences. In their new book, Championing Science, Roger and Amy Aines draw from their extensive experience to offer guidance on how scientists can best socialize their work. Roger currently serves as Energy Program Chief Scientist at Lawrence Livermore National Laboratory, while Amy is Chief Culture Strategist at Waterhouse Brands. Roger and Amy’s insights stand to benefit those from any industry who seek to share their own big ideas with the world.
Thousands of industry executives, investors and consultants will flock to San Francisco next week for the 37th annual J.P. Morgan Healthcare Conference (JPM), with a shared objective: to capture dollars, strike deals and win mindshare.
Waterhouse Brands is delighted to announce that Barbara Lavery has joined the firm as Senior Strategist. “We are delighted to have someone of Barbara’s caliber and expertise join the Waterhouse Brand team,” said Kimberly A. Kraemer, Founder, CEO and Chief Brand Strategist of Waterhouse Brands (WHB). “Barbara’s leadership and stellar reputation in healthcare communications and digital strategy brings further firepower to the WHB team.
Lean In, Sheryl Sandberg’s critically-acclaimed book on women in the workplace, came out at a seminal time for me. Five years ago, as the book was sparking a national debate, I was graduating from the Haas School of Business and about to transition from the non-profit sector to my first “corporate” job, in healthcare marketing consulting.
In his book Only the Paranoid Survive, former Intel CEO Andy Grove discusses “strategic inflection points” – crucial events that cause an organization’s identity to shift significantly, such as a change in product offering, merger or a corporate crisis, which in healthcare are often associated with binary events. For most companies, these events can be sink or swim moments. If managed correctly, inflection points present an opportunity to win in the marketplace and emerge stronger than ever.
It’s time for businesses to lead. To stand for something that matters to the world and to their workforce. A new mindset is taking shape – one where healthcare companies move beyond a mission statement to proactively identify and define a bold brand mission that will help them deepen employee commitment, contribute to society and support their business objectives.