BRANDPOWER BLOG

How to Become One of the World’s Most Admired Healthcare Companies – There is a Secret Sauce

By: Meredith Kiernan

Every waking moment, brands are vying for our attention, blasting information our way with firehose-force. It’s getting tougher and tougher for these brands to break through, which makes the businesses on the annual World’s Most Admired Companies list, produced by Fortune and global organizational consulting firm Korn Ferry, all the more impressive.

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Waterhouse Brands Names
Stacey Williams Account Director,
Employer Brand Practice

By: Kimberly Kraemer

Stacey Williams joins Waterhouse Brands (WHB) as Account Director, adding employer brand, talent management, and diversity & inclusion as core competencies to our burgeoning employer brand practice.

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CSR Evolved: How One Biotechnology Company’s Patient Commitment Drives Brand Impact

By: Kimberly Kraemer

The stakes are high for pharma and biotech companies tackling acute, chronic, and rare diseases. From breakthrough medicines, to molecular diagnostics and cellular therapies, medical advances continue to evolve the treatment landscape. Yet some companies go beyond their mission statement and realize their ultimate impact is not defined by therapeutic intervention alone.

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Who’s Competing to Hire at Bay Area Biotechs?
Your Company’s Roadmap to Becoming a Talent Magnet

By: Kimberly Kraemer

With more than 234 biotech companies and 10 life science incubators in the Bay Area, it’s a hotbed of recruiting for technical and non-technical positions of all kinds. Career site Indeed.com lists more than 1,800 biotech jobs currently available in our area, and that might not even represent the full scope of opportunity.

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The Power of Partnership: How HR and Corporate Communications Can Unite to Build a Powerhouse Brand

By: Kimberly Kraemer

The best businesses know they need to build a corporate brand that supports their big-picture vision and long-term business strategy, but many don’t realize that a strong partnership between Human Resources (HR) and Corporate Communications (Corp. Comms.) plays an essential part in the process.

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Championing Science: Helping big ideas change the world through smarter communications

By: Kimberly Kraemer

Big ideas can be tough to communicate—especially for scientists, who often need to communicate complex concepts to a whole host of lay audiences. In their new book, Championing Science, Roger and Amy Aines draw from their extensive experience to offer guidance on how scientists can best socialize their work. Roger currently serves as Energy Program Chief Scientist at Lawrence Livermore National Laboratory, while Amy is Chief Culture Strategist at Waterhouse Brands. Roger and Amy’s insights stand to benefit those from any industry who seek to share their own big ideas with the world.

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5 Brand Questions Every Biotech CEO Should Ask in 2019

By: Kimberly Kraemer

Thousands of industry executives, investors and consultants will flock to San Francisco next week for the 37th annual J.P. Morgan Healthcare Conference (JPM), with a shared objective: to capture dollars, strike deals and win mindshare.  

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Healthcare Communications Expert, Barbara Lavery, joins Waterhouse Brands

By: Kimberly Kraemer

Waterhouse Brands is delighted to announce that Barbara Lavery has joined the firm as Senior Strategist. “We are delighted to have someone of Barbara’s caliber and expertise join the Waterhouse Brand team,” said Kimberly A. Kraemer, Founder, CEO and Chief Brand Strategist of Waterhouse Brands (WHB). “Barbara’s leadership and stellar reputation in healthcare communications and digital strategy brings further firepower to the WHB team.

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Inspiring Leaders and Loyalty in Today’s Workforce

By: Amy Aines

What inspires loyalty in today’s workforce? What is the role of Brand Mission and Corporate Social Responsibility? And how are the predominant group of employees—millennials—showing up as leaders?

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Lean In Your Own Way

By: Meredith Kiernan

Lean In, Sheryl Sandberg’s critically-acclaimed book on women in the workplace, came out at a seminal time for me. Five years ago, as the book was sparking a national debate, I was graduating from the Haas School of Business and about to transition from the non-profit sector to my first “corporate” job, in healthcare marketing consulting.

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Is It Time To Move Your Mission Statement From Words To Action?

By: Kimberly Kraemer

A brand mission – purpose in action – moves a company from a statement of why it exists toward the impact it will create.

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How Values-Based Leadership Builds Strong Employer Brands

By: Amy Aines

By leveraging natural opportunities to take a values-based approach to leadership, executive teams have the power to foster a success culture that serves as a magnet for talent.

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How to harness the power of your brand during transition

By: Meredith Kiernan

In his book Only the Paranoid Survive, former Intel CEO Andy Grove discusses “strategic inflection points” – crucial events that cause an organization’s identity to shift significantly, such as a change in product offering, merger or a corporate crisis, which in healthcare are often associated with binary events. For most companies, these events can be sink or swim moments. If managed correctly, inflection points present an opportunity to win in the marketplace and emerge stronger than ever.

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Unveiling Waterhouse Brands: Igniting a New Mindset for Healthcare Brands

By: Kimberly Kraemer

It’s time for businesses to lead. To stand for something that matters to the world and to their workforce. A new mindset is taking shape – one where healthcare companies move beyond a mission statement to proactively identify and define a bold brand mission that will help them deepen employee commitment, contribute to society and support their business objectives.

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