Honoring Lorraine Charlton Ruff: Teacher, Mentor, and Friend

Working Differently
BY Kimberly Kraemer
In honor of International Women’s History Month, I’m taking a trip down memory lane to celebrate...

Advice for building a virtual culture for biotech’s remote working revolution

Brand+Culture ...
BY Kimberly Kraemer
This article was originally published on May 22, 2020 in the San Francisco Business Times “Bay Area Biotech in...

The great reset: 5 ways to reframe a new normal

Working Differently ...
BY Kimberly Kraemer
There’s no crystal ball to determine what life will be like after COVID-19 sweeps through the U.S. and every...

Is it time to rebrand?
5 Questions that led Waterhouse Brands to do just that

Brand+Reputation ...
BY Kimberly Kraemer
Companies often ask us: When is the right time to rebrand? What catalysts come into play? What would a change do to...

CSR Evolved: How one biotechnology company’s patient commitment drives brand impact

Brand+Impact ...
BY Kimberly Kraemer
The stakes are high for pharma and biotech companies tackling acute, chronic, and rare diseases. From breakthrough...

Who’s competing to hire at Bay Area biotechs? Your company’s roadmap to becoming a talent magnet

Brand+Culture ...
BY Kimberly Kraemer
Who’s competing? With more than 234 biotech companies and 10 life science incubators in the Bay Area, it’s a hotbed of...

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