ABOUT US

We are a time-tested team with deep healthcare expertise and a robust mix of experience across the spectrum of brand marketing, corporate communications, culture building and philanthropy. Our efficient business model, commitment to next-level client service and dedication to executing all aspects of a project as a senior team sets us apart. We stay involved to build programs that have the staying power needed to ignite extraordinary.

Kim Kraemer

Founder, CEO and Chief Brand Strategist

Amy Aines

Chief Culture Strategist

Meredith Kiernan

Chief Experience Strategist

Barbara Lavery

Senior Strategist

Mark Guthridge

Creative Director

Kathleen Ralston

Brand Experience Strategist

Jared Lindo

Chief Technology Architect

Vanessa Phillips

Director of Content and Employee Communications

Eric Toth

User Experience and Design Specialist

Kim Kraemer

Founder, CEO and Chief Brand Strategist
All roads and experiences have led me to form Waterhouse Brands to help healthcare executives power their brands as a force for good.  My multi-faceted perspective and approach is shaped by over 25 years of conducting the full gamut of strategic communications and brand marketing activities on behalf of some of the world’s leading healthcare, biotechnology, medical device and digital health companies. Whether communicating scientific breakthroughs and medical innovations from the trenches in-house or on the consulting side defining and building corporate brands and culture, my work has always been grounded in the belief that reputation is created by what an organization does and how it shows up in the world, not by what it preaches. My passion is helping businesses that want to lead find their “why” and put it into action to galvanize stakeholders and catalyze their company’s impact.  This effort begins with a mission-driven CEO who embraces the purpose-people-performance connection, and who sees the value in championing causes that build market share, enhance company reputation and ultimately contribute something new and different to society. When I’m not building brands, you can find me in Marin county with my husband raising three kids, hiking the trails of Mt. Tam with my dog, practicing yoga, or sweating in the dark studios of Soul Cycle.

Amy Aines

Chief Culture Strategist

In 1998 while overseeing communications for a cellular industry giant, I had my first glimpse of the power of culture to drive business success.  Since then I’ve made leadership communication, culture building and employer branding my focus.  I love finding words that inspire action.

As a consultant, I’ve had the good fortune to work with committed leaders at companies like Genentech, Gilead, Tercica, Aduro and BioMarin to help build, amplify and replicate high-performing cultures. My approach is fueled by a keen ability to listen, a fascination with science and nearly 35 years of multi-faceted strategic communications and organizational development experience.

When purpose, brand and culture are aligned, I find employees are motivated to do their best work and work together better. It is where true engagement is born. I am fulfilled by using the power of words to help leaders become more disciplined and conscious of their ability to make the world – starting with their own workplace – a better place.

When I’m not playing culture architect, you can find me out hiking, singing with the Stay At Tone Moms, traveling the world, visiting family or working with my husband on our book to help scientists improve their ability to communicate with decision makers due for publication by University of California Press in late 2018.

Meredith Kiernan

Chief Experience Strategist

I have always worked for organizations with missions that inspire me. Whether raising funds for non-profits or consulting to healthcare companies, I’ve dedicated my career to helping purposeful organizations better articulate and express their brand narrative.

Over the past 15 years I’ve honed my ability to flex between strategy and execution. I like to think AND do. Eight years in the non-profit world taught me self-reliance and resourcefulness and working full-time while getting my MBA taught me the power of efficiency and the discipline of synthesizing insights to make informed decisions. I have a tremendous capacity for work and an eye for great design. I pride myself on always delivering on deadline with attention to detail and a work product that makes me proud.

As a healthcare communicator, I’ve worked with biotech and medical device brands big and small on their brand and business strategies including BioMarin, Cardinal Health, Exelixis, GBT, Halt Medical, IntersectENT, Intuitive Surgical, Nuelle and Proteus Digital Health.

Today, as Chief Experience Strategist for Waterhouse Brands, I am focused on helping companies answer one question – “what’s next?” - after the initial strategy work is complete. This involves harnessing all that’s in my wheelhouse - strategic planning, brand experience, traditional and digital marketing to internally and externally launch and accelerate the brand.

Outside of Waterhouse Brands, I am a lifelong musical theater junkie and former performer, who enjoys music, cooking, staying fit, spending time with my husband and two young children, and exploring the best the Bay Area has to offer.

Barbara Lavery

Senior Strategist
I started my career in healthcare as an illustrator drawing protease inhibitors in pen and ink for Zoomedia – an internet communications agency that I went on to lead as President and CEO. I was an artist and theatre designer by training but became fascinated with the burgeoning biotech scene in the Bay Area and spent over 20 years creating innovative communications programs to match the innovations in science that were happening all around us. Internet technology grew exponentially during the same time period moving from dial-up modems to the proliferation of mobile devices and beyond! I have had a truly unique experience in the center of the storm of both biotech and tech that continues to shape medicine today. I’ve been involved in every type of communications assignment critical to life science companies, including issues management, awareness building, internal communications and stakeholder relations, media and investor relations, pre-approval and new product approval support, corporate and brand positioning, events management and meeting support, advocacy and KOL relations, and digital and social media strategies. I have had the opportunity to work with world class companies including Gilead, ARIAD, Regeneron, Celgene, OSI, Medtronic, TESARO, Novo Nordisk, Seattle Genetics, and the honor to work with leading non-profits including The Dr Susan Love Foundation and The Army of Women, The Multiple Myeloma Research Foundation, FasterCures, The Epilepsy Foundation and Global Genes. My passion will always be elevating and amplifying the patient’s voice and helping companies ensure the people they serve are at the center of their business. Outside the healthcare world, I spend my time painting large-scale abstract landscapes, boogie boarding on Venice Beach, shopping at local farmers markets and cooking up a storm!

Mark Guthridge

Creative Director
As Creative Director for Waterhouse Brands, I strive to create stronger connections between organizations and their audiences. Blending both strategic and design thinking, I believe that great design centers around a core idea that flows seamlessly through all executions.    My  career has lead me from  New  York  to  San  Francisco—over  a  decade  of  experience  at  the  world’s  premier  brand  identity  firms. More recently as an independent creative director, I’ve had the pleasure of working with many Bay Area healthcare and technology startups. Select clients include:  AT&T, Covidien, Dignity Health, Disney, and John Deere. Since beginning my work with Waterhouse Brands in November of 2017, I’ve found enormous satisfaction in working with clients in the healthcare industry whose purpose and vision is to solve problems to impact the greater good.   When not leading design and brand engagements, you can find me out in the Eastern Sierra covered in dust and chasing ghost towns landscapes with my camera.

Kathleen Ralston

Brand Experience Strategist

I started my career in advertising as a television and radio broadcast producer working on a range of clients including consumer lifestyle brands, technology and telecommunications. When I moved into the healthcare digital marketing space, I was drawn not only to the inspiring work, but the reward of positively impacting patients. 15+ years experience in marketing and managing brands, categories, products and services for leading pharmaceutical, medical device, and biotech companies had led me to Waterhouse Brands.

I’m passionate about helping clients develop beautifully-designed work and cohesive marketing campaigns that help to accelerate their brands. I have a proven ability to lead teams to design and execute high-impact, integrated marketing campaigns leveraging digital and traditional media, direct and database marketing, and advertising. Delivering comprehensive and inspiring work is what drives me in my role.

When I’m not at Waterhouse Brands I enjoy spending time with my husband and two young boys, keeping fit with yoga, running, biking and hiking in beautiful Marin county, and enjoying film and the arts.

Jared Lindo

Chief Technology Architect
For the last 10 years I have worked to discover, improve, and build custom marketing solutions for the healthcare and biotech industries. My list of clients includes dozens of startups, as well as medium and large-sized business. Ever since I can remember I have been drawn to finding solutions to problems and “fixing” things. While I am a firm believer in not “reinventing the wheel,” I also believe that any design can be consistently improved through research and thoughtful iteration. It is with this philosophy that I approach every project - what proven technology will benefit my client and how can it be made even better? While my work experience revolves around technology, my passion is rooted in relationships with people. Over the years I have found that no two companies or projects are alike, and the greatest successes are achieved when good people do good work together. I strive to get to know every company, their unique strengths, and their unique goals, in order to create the best possible outcome. When I’m not writing code I enjoy long family road trips with my wife and two kids, DJing and making music, dancing (poorly) at concerts, and taking walks on the nature trail near my house in Austin, TX.

Vanessa Phillips

Director of Content and Employee Communications

How did I end up in healthcare? Because I resonate with its purpose - helping people live better and suffer less. This connection to my core values fuels me day in, day out. It’s this feeling that I seek to capture and amplify through the work I do.

As a healthcare communications consultant with more than 10 years of experience, I’m inspired by telling stories that evoke passion and inspire action. Though I’ve spent time honing my skills across both internal and external communications, my sweet spot is employee communications. What energizes me most is helping companies powerfully and authentically articulate what they stand for in ways that motivate and activate employees around a common cause.

As a consultant, I’ve worked with a variety of healthcare companies, from Fortune 500 to early-stage startups, in the areas of corporate storytelling and message development, employee engagement, leadership communications and change management.

Before moving back to the Bay Area in 2015, I spent five years at Novartis Pharmaceuticals in Basel, Switzerland where I led executive communications and drove global employee programs to engage, inspire and align 60,000+ employees worldwide around the company mission and direction.

Other things that inspire me on a daily basis include teaching yoga, long hikes with my rescue dog, Harley, and drives along the California coast.

Eric Toth

User Experience and Design Specialist
My passion? Finding simple, elegant solutions to complex ideas and problems. I’ve spent the last 20 years helping clients unlock answers to their user experience, graphic design, branding, and advertising challenges. From designing mobile-responsive websites, web and mobile apps to brand development, I’ve supported clients across a variety of industries including Microsoft, Verizon, Land Rover, Jenny Craig, and Warner Brothers Music. My detail-oriented approach and ability to adapt to rapidly changing goals makes me a natural-born problem solver. In my previous life, I spent four years in the Marine Corps, including a tour of duty in the Persian Gulf before graduating from Platt College - School of Design. When not at work, I enjoy coaching youth sports, cooking, trying new restaurants and spending time with my wife and two children.