We are a time-tested team with deep healthcare expertise and a robust mix of experience across the spectrum of brand marketing, corporate communications, culture building and philanthropy. Our efficient business model, commitment to next-level client service and dedication to executing all aspects of a project as a senior team sets us apart. We stay involved to build programs that have the staying power needed to ignite extraordinary.
Meet Our Team
Founder, CEO and Chief Brand Strategist
Chief Culture Strategist
In 1998 while overseeing communications for a cellular industry giant, I had my first glimpse of the power of culture to drive business success. Since then I’ve made leadership communication, culture building and employer branding my focus. I love finding words that inspire action.
As a consultant, I’ve had the good fortune to work with committed leaders at companies like Genentech, Gilead, Tercica, Aduro and BioMarin to help build, amplify and replicate high-performing cultures. My approach is fueled by a keen ability to listen, a fascination with science and nearly 35 years of multi-faceted strategic communications and organizational development experience.
When purpose, brand and culture are aligned, I find employees are motivated to do their best work and work together better. It is where true engagement is born. I am fulfilled by using the power of words to help leaders become more disciplined and conscious of their ability to make the world – starting with their own workplace – a better place.
When I’m not playing culture architect, you can find me out hiking, singing with the Stay At Tone Moms, traveling the world, visiting family or working with my husband on our book to help scientists improve their ability to communicate with decision makers due for publication by University of California Press in late 2018.
Chief Experience Strategist
I have always worked for organizations with missions that inspire me. Whether raising funds for non-profits or consulting to healthcare companies, I’ve dedicated my career to helping purposeful organizations better articulate and express their brand narrative.
Over the past 15 years I’ve honed my ability to flex between strategy and execution. I like to think AND do. Eight years in the non-profit world taught me self-reliance and resourcefulness and working full-time while getting my MBA taught me the power of efficiency and the discipline of synthesizing insights to make informed decisions. I have a tremendous capacity for work and an eye for great design. I pride myself on always delivering on deadline with attention to detail and a work product that makes me proud.
As a healthcare communicator, I’ve worked with biotech and medical device brands big and small on their brand and business strategies including BioMarin, Cardinal Health, Exelixis, GBT, Halt Medical, IntersectENT, Intuitive Surgical, Nuelle and Proteus Digital Health.
Today, as Chief Experience Strategist for Waterhouse Brands, I am focused on helping companies answer one question – “what’s next?” - after the initial strategy work is complete. This involves harnessing all that’s in my wheelhouse - strategic planning, brand experience, traditional and digital marketing to internally and externally launch and accelerate the brand.
Outside of Waterhouse Brands, I am a lifelong musical theater junkie and former performer, who enjoys music, cooking, staying fit, spending time with my husband and two young children, and exploring the best the Bay Area has to offer.
Brand Experience Strategist
I started my career in advertising as a television and radio broadcast producer working on a range of clients including consumer lifestyle brands, technology and telecommunications. When I moved into the healthcare digital marketing space, I was drawn not only to the inspiring work, but the reward of positively impacting patients. 15+ years experience in marketing and managing brands, categories, products and services for leading pharmaceutical, medical device, and biotech companies had led me to Waterhouse Brands.
I’m passionate about helping clients develop beautifully-designed work and cohesive marketing campaigns that help to accelerate their brands. I have a proven ability to lead teams to design and execute high-impact, integrated marketing campaigns leveraging digital and traditional media, direct and database marketing, and advertising. Delivering comprehensive and inspiring work is what drives me in my role.
When I’m not at Waterhouse Brands I enjoy spending time with my husband and two young boys, keeping fit with yoga, running, biking and hiking in beautiful Marin county, and enjoying film and the arts.
Chief Technology Architect
Director of Content and Employee Communications
How did I end up in healthcare? Because I resonate with its purpose - helping people live better and suffer less. This connection to my core values fuels me day in, day out. It’s this feeling that I seek to capture and amplify through the work I do.
As a healthcare communications consultant with more than 10 years of experience, I’m inspired by telling stories that evoke passion and inspire action. Though I’ve spent time honing my skills across both internal and external communications, my sweet spot is employee communications. What energizes me most is helping companies powerfully and authentically articulate what they stand for in ways that motivate and activate employees around a common cause.
As a consultant, I’ve worked with a variety of healthcare companies, from Fortune 500 to early-stage startups, in the areas of corporate storytelling and message development, employee engagement, leadership communications and change management.
Before moving back to the Bay Area in 2015, I spent five years at Novartis Pharmaceuticals in Basel, Switzerland where I led executive communications and drove global employee programs to engage, inspire and align 60,000+ employees worldwide around the company mission and direction.
Other things that inspire me on a daily basis include teaching yoga, long hikes with my rescue dog, Harley, and drives along the California coast.
User Experience and Design Specialist
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