ABOUT US

We are a time-tested team with deep healthcare expertise and a robust mix of experience across the spectrum of brand marketing, corporate communications, culture building and philanthropy. Our efficient business model, commitment to next-level client service and dedication to executing all aspects of a project as a senior team sets us apart. We stay involved to build programs that have the staying power needed to ignite extraordinary.

Kim Kraemer

Founder, CEO and Chief Brand Strategist

Amy Aines

Chief Culture Strategist

Meredith Kiernan

Co-Founder, Head of Client Services, and Chief Experience Strategist

Barbara Lavery

Senior Strategist

Stacey Williams

Account Director

Mark Guthridge

Creative Director

Kathleen Ralston

Brand Experience Strategist

Jared Lindo

Chief Technology Architect

Vanessa Phillips

Director of Content and Employee Communications

Brianna Frisch

Marketing and Account Manager

Nao Okawa

Graphic Designer

Amy Blum Quigley

Operations Manager

Kim Kraemer

Founder, CEO and Chief Brand Strategist

All roads and experiences have led me to form Waterhouse Brands to help healthcare executives power their brands as a force for good.  My multi-faceted perspective and approach is shaped by over 25 years of conducting the full gamut of strategic communications and brand marketing activities on behalf of some of the world’s leading healthcare, biotechnology, medical device and digital health companies.

Whether communicating scientific breakthroughs and medical innovations from the trenches in-house or on the consulting side defining and building corporate brands and culture, my work has always been grounded in the belief that reputation is created by what an organization does and how it shows up in the world, not by what it preaches.

My passion is helping businesses that want to lead find their “why” and put it into action to galvanize stakeholders and catalyze their company’s impact.  This effort begins with a mission-driven CEO who embraces the purpose-people-performance connection, and who sees the value in championing causes that build market share, enhance company reputation and ultimately contribute something new and different to society.

When I’m not building brands, you can find me in Marin county with my husband raising three kids, hiking the trails of Mt. Tam with my dog, practicing yoga, or sweating in the dark studios of Soul Cycle.

Amy Aines

Chief Culture Strategist

In 1998 while overseeing communications for a cellular industry giant, I had my first glimpse of the power of culture to drive business success.  Since then I’ve made leadership communication, culture building and employer branding my focus.  I love finding words that inspire action.

As a consultant, I’ve had the good fortune to work with committed leaders at companies like Genentech, Gilead, Tercica, Aduro and BioMarin to help build, amplify and replicate high-performing cultures. My approach is fueled by a keen ability to listen, a fascination with science and nearly 35 years of multi-faceted strategic communications and organizational development experience.

When purpose, brand and culture are aligned, I find employees are motivated to do their best work and work together better. It is where true engagement is born. I am fulfilled by using the power of words to help leaders become more disciplined and conscious of their ability to make the world – starting with their own workplace – a better place.

When I’m not playing culture architect, you can find me out hiking, singing with the Stay At Tone Moms, traveling the world, visiting family or working with my husband on our book to help scientists improve their ability to communicate with decision makers due for publication by University of California Press in late 2018.

Meredith Kiernan

Co-Founder, Head of Client Services, and Chief Experience Strategist

I have always worked for organizations with missions that inspire me. Whether raising funds for non-profits or consulting to healthcare companies, I’ve dedicated my career to helping purposeful organizations better articulate and express their brand narrative.

Over the past 15 years I’ve honed my ability to flex between strategy and execution. I like to think AND do. Eight years in the non-profit world taught me self-reliance and resourcefulness and working full-time while getting my MBA taught me the power of efficiency and the discipline of synthesizing insights to make informed decisions. I have a tremendous capacity for work and an eye for great design. I pride myself on always delivering on deadline with attention to detail and a work product that makes me proud.

As a healthcare communicator, I’ve worked with biotech and medical device brands big and small on their brand and business strategies including BioMarin, Cardinal Health, Exelixis, GBT, Halt Medical, IntersectENT, Intuitive Surgical, Nuelle and Proteus Digital Health.

Today, as Chief Experience Strategist for Waterhouse Brands, I am focused on helping companies answer one question – “what’s next?” - after the initial strategy work is complete. This involves harnessing all that’s in my wheelhouse - strategic planning, brand experience, traditional and digital marketing to internally and externally launch and accelerate the brand.

Outside of Waterhouse Brands, I am a lifelong musical theater junkie and former performer, who enjoys music, cooking, staying fit, spending time with my husband and two young children, and exploring the best the Bay Area has to offer.

Barbara Lavery

Senior Strategist

I started my career in healthcare as an illustrator drawing protease inhibitors in pen and ink for Zoomedia – an internet communications agency that I went on to lead as President and CEO. I was an artist and theatre designer by training but became fascinated with the burgeoning biotech scene in the Bay Area and spent over 20 years creating innovative communications programs to match the innovations in science that were happening all around us. Internet technology grew exponentially during the same time period moving from dial-up modems to the proliferation of mobile devices and beyond! I have had a truly unique experience in the center of the storm of both biotech and tech that continues to shape medicine today.

I’ve been involved in every type of communications assignment critical to life science companies, including issues management, awareness building, internal communications and stakeholder relations, media and investor relations, pre-approval and new product approval support, corporate and brand positioning, events management and meeting support, advocacy and KOL relations, and digital and social media strategies.

I have had the opportunity to work with world class companies including Gilead, ARIAD, Regeneron, Celgene, OSI, Medtronic, TESARO, Novo Nordisk, Seattle Genetics, and the honor to work with leading non-profits including The Dr Susan Love Foundation and The Army of Women, The Multiple Myeloma Research Foundation, FasterCures, The Epilepsy Foundation and Global Genes. My passion will always be elevating and amplifying the patient’s voice and helping companies ensure the people they serve are at the center of their business.

Outside the healthcare world, I spend my time painting large-scale abstract landscapes, boogie boarding on Venice Beach, shopping at local farmers markets and cooking up a storm!

Stacey Williams

Account Director

Throughout my career, I’ve worked to define and activate the programs that comprise an employer brand, beginning when the term was first being socialized. My diverse background hits on its multi-faceted disciplines: human resources provides my perspective on talent management and development, marketing instilled the importance and power of storytelling to existing employees and potential talent, finance helps in making data-driven decisions, and diversity and inclusion gets to the culture and values of a company as they support and reinforce the external marketed brand.

My affinity for building something from the ground up led me to continuously apply each experience toward the next big project. I helped create and launch McKesson’s first employer brand “The Power of You,” the corporate brand for McKesson’s digital company called iMcKesson, the woman’s Diversity & Inclusion agenda at Booz Allen Hamilton, and an evolved performance management program at Kaiser Permanente.

Working as an Account Director at Waterhouse Brands, I focus on creating alignment between our clients’ corporate and employer brand, leveraging my experience to provide consultative insights. I understand the steps required to implement a comprehensive program at large corporate entities, having worked in them myself, so can relate to the challenges our larger clients face. I also enjoy building employer brands at smaller companies, where the impact can be immediately felt. Being in a nimble space at WHB, where I can help companies create authentic brands that embody inclusion and provide inspiration for employees brings me happiness and a great sense of accomplishment.

Outside of work, my family is my world. Spending time with my husband and our two young sons gives me daily joy. I love to cook, enjoy a nice glass of wine, and travel. I focus on staying fit and enjoy walking or hiking. When I can steal some time away, I love a good book.

Mark Guthridge

Creative Director

As Creative Director for Waterhouse Brands, I strive to create stronger connections between organizations and their audiences. Blending both strategic and design thinking, I believe that great design centers around a core idea that flows seamlessly through all executions.

My career has lead me from New York to San Francisco—over a decade of experience at the world’s premier brand identity firms. More recently as an independent creative director, I’ve had the pleasure of working with many Bay Area healthcare and technology startups. Select clients include: AT&T, Covidien, Dignity Health, Disney, and John Deere. Since beginning my work with Waterhouse Brands in November of 2017, I’ve found enormous satisfaction in working with clients in the healthcare industry whose purpose and vision is to solve problems to impact the greater good.

When not leading design and brand engagements, you can find me out in the Eastern Sierra covered in dust and chasing ghost towns landscapes with my camera.

Kathleen Ralston

Brand Experience Strategist

I started my career in advertising as a television and radio broadcast producer working on a range of clients including consumer lifestyle brands, technology and telecommunications. When I moved into the healthcare digital marketing space, I was drawn not only to the inspiring work, but the reward of positively impacting patients. 15+ years experience in marketing and managing brands, categories, products and services for leading pharmaceutical, medical device, and biotech companies had led me to Waterhouse Brands.

I’m passionate about helping clients develop beautifully-designed work and cohesive marketing campaigns that help to accelerate their brands. I have a proven ability to lead teams to design and execute high-impact, integrated marketing campaigns leveraging digital and traditional media, direct and database marketing, and advertising. Delivering comprehensive and inspiring work is what drives me in my role.

When I’m not at Waterhouse Brands I enjoy spending time with my husband and two young boys, keeping fit with yoga, running, biking and hiking in beautiful Marin county, and enjoying film and the arts.

Jared Lindo

Chief Technology Architect

For the last 10 years I have worked to discover, improve, and build custom marketing solutions for the healthcare and biotech industries. My list of clients includes dozens of startups, as well as medium and large-sized business.

Ever since I can remember I have been drawn to finding solutions to problems and “fixing” things. While I am a firm believer in not “reinventing the wheel,” I also believe that any design can be consistently improved through research and thoughtful iteration. It is with this philosophy that I approach every project - what proven technology will benefit my client and how can it be made even better?

While my work experience revolves around technology, my passion is rooted in relationships with people. Over the years I have found that no two companies or projects are alike, and the greatest successes are achieved when good people do good work together. I strive to get to know every company, their unique strengths, and their unique goals, in order to create the best possible outcome.

When I’m not writing code I enjoy long family road trips with my wife and two kids, DJing and making music, dancing (poorly) at concerts, and taking walks on the nature trail near my house in Austin, TX.

Vanessa Phillips

Director of Content and Employee Communications

How did I end up in healthcare? Because I resonate with its purpose - helping people live better and suffer less. This connection to my core values fuels me day in, day out. It’s this feeling that I seek to capture and amplify through the work I do.

As a healthcare communications consultant with more than 10 years of experience, I’m inspired by telling stories that evoke passion and inspire action. Though I’ve spent time honing my skills across both internal and external communications, my sweet spot is employee communications. What energizes me most is helping companies powerfully and authentically articulate what they stand for in ways that motivate and activate employees around a common cause.

As a consultant, I’ve worked with a variety of healthcare companies, from Fortune 500 to early-stage startups, in the areas of corporate storytelling and message development, employee engagement, leadership communications and change management.

Before moving back to the Bay Area in 2015, I spent five years at Novartis Pharmaceuticals in Basel, Switzerland where I led executive communications and drove global employee programs to engage, inspire and align 60,000+ employees worldwide around the company mission and direction.

Other things that inspire me on a daily basis include teaching yoga, long hikes with my rescue dog, Harley, and drives along the California coast.

Brianna Frisch

Marketing and Account Manager

I have built my career at the intersection of analysis and innovation, understanding the driving forces behind decisions and processes in order to clearly articulate a purpose and bring projects to life.

I cultivated my operational skills while at Sony Pictures Entertainment, quickly progressing at the company through hustle, skill, and tenacity.

At Beachbody, I utilized my operations skills to bring order to the chaos of the creative process, producing and developing a cooking show and new workout programs. Here, I learned to trust my gut when questions can’t be solved with data.

In my role as Marketing and Account Manager for Waterhouse Brands, I get to sit in my sweet spot that combines the right- and left-sides of my brain, using all of my experiences to strategically and creatively manage projects for our clients and our own brand.

I am passionate about personal development and cultivating relationships for growth whether I’m collaborating with colleagues or clients or helping others build their network and advance in their careers.

Outside of work, I enjoy knitting baby blankets, scarves, and more, cooking, and outdoor activities including hiking and skiing.

Nao Okawa

Graphic Designer

In high school I fell in love with the power of graphic design. I saw how Coca-Cola’s bright red logo impacted consumers worldwide and wanted to be part of something that powerful. My goal was to work as a designer on the Coca-Cola brand, so I focused on building an impressive portfolio through my time at university and then design school. During my senior year at ArtCenter, Pasadena, I accomplished my goal as an intern at Landor Tokyo where my first project was designing the face for Coca-Cola vending machines. After graduating, I returned to Landor Tokyo to start my 20-year plus branding journey.

My career has been comprised of creating brand identity, brand guidelines, visual communications, and packaging for a diverse list of global companies including Abbott, Astellas, Coca-Cola, Nestle, NTT, Panasonic, Pilot Pen, NFL, Schick, Tenaris, and Xerox while at international design consultancies Landor and Interbrand. I’ve worked on incredible projects for companies of all sizes, but my biggest personal accomplishment was when my logo was chosen for Super Bowl XL in 2006.

Designing for Waterhouse Brands is an exciting new space for me. I get to deploy all of my previous experience across multiple industries into one focus — healthcare, a space that is centered around helping people. I especially enjoy working with earlier stage companies, building the foundation of their brand identity and guidelines as it’s both a creative and strategic process, ensuring the brand can evolve as the company does.

I thrive on new creative challenges, seeking perfection in the imperfect and creating simplicity out of complex ideas. I’m always thinking “what if” and challenging clients out of their comfort zones.

When not in front of my computer designing, you can find me driving around in my pickup truck with my camera, stopping to take photographs of pretty much anything that catches my eye.

Amy Blum Quigley

Operations Manager

I have always found a way to combine two things that I’m passionate about – healthcare and creativity. I grew up seeing the two as separate—my father was a physician and my mother an artist, but I combined the two throughout my career, whether it was as a graphic designer for healthcare systems or an operations manager for a healthcare-focused branding company.

For over 25 years, I ran my own healthcare graphic design firm handling both the technical creative graphic design as well as the back-end logistics of running the business. The firm also allowed me the freedom to raise my children while still pursuing my passion as a designer.

I then leveraged my operational skills into co-founding an estate management business which we grew 525% over 12 years. I handled all aspects of the business from finance and accounting, HR and vendor management, to daily client interactions. It was during this time that I realized how much I enjoyed and excelled at optimizing our business’s operations while also providing exceptional client service.

Today, I find myself back in my happy place combining healthcare and creativity with the addition of operations. As Operations Manager of Waterhouse Brands, otherwise known as our operations guru, I work as part of a highly creative team while managing and organizing systems to make everything run smoothly and finding creative solutions to our firm’s operational challenges.

When I’m not working you can find me either practicing yoga, hiking in this beautiful state of California, or traveling. I recently returned from a few months in Southeast Asia on a solo travel adventure and am looking forward to my next journey, wherever that may take me.